David Michael Dabney
IG: @dm_cleveland
David has over 10 years of experience in freelance digital media, photography, and film. David’s day job is Digital Media Strategist for MarketScale, an industry-leading media service company out of Dallas, Texas. He is also the Chief Digital Marketing Manager for Firefly Tutors in Los Angeles, CA. (remotely). He lives in Cleveland, Ohio with fiancée Anna, their two children (dogs 🐕 😉Arya and Myka) four 🐈cats.
Studios:
Lake Affect Studios. Downtown Cleveland.
Achievements
Cleveland 48-Hour Film Festival
The team won 8 of the 11 awards nominated, including Best Film and Best Cinematography.
Filmed short promotional video with Glasgow Men's Roller Derby in Edinburgh, Scotland - April 2019.
Joined Love Is All You Need Photography team. Various wedding videography and photography. October 2018 - 2021.
Participant in the 2018 Cleveland 48-Hour Film Festival. July 2018.
Video Producer for Burning River Roller Derby 2018.
Video Production for Cleveland Rugby Coalition. February 2019.
Filmed several independent projects including WKYC's Alexa Lee, and local fashion artist William Frederick Clothing. December 2018.
Directed and filmed Cleveland Cavaliers Center Timofey Mozgov in
"Timofey Mozgov at Sky Zone" in June of 2015. The video went viral across Twitter.
Video has been seen across the internet with over 100,000 views on Youtube and Facebook.
Filmed & Edited Cleveland Cavaliers C-Town Throwdowns at Sky Zone Westlake in September
of 2016. Cleveland Cavaliers shared on Facebook feed to 7 million fans.
Filmed ESPN Cleveland's Matt Fontana and ESPN 850 crew versus the Ultimate Dodgeball
Local Qualifier Champions.
Built partnerships with; ESPN Cleveland, Cleveland State University, 95.5 the Fish,
WKYC, FOX8, Cleveland Magazine, The Cleveland Plain Dealer, WLKR,
Lake Erie Crushers, among others.
Experience
Chief Digital Marketing Manager at Firefly Tutors
April 2021 – Present Los Angeles, CA
Responsible for Google Ads and SEO (Site Engine Optimization)
Create engaging digital content using data-driven market trend research
Building and updating the brand including trademark management.
Managing domain-specific company content.
Leading company-wide presentations and open-table format for sharing of said best practices
Holistic fiscal year reporting and analysis to drive future company initiatives.
Vice President at DM Media LLC
June 2020 Cleveland, OH
Founded, a marketing media company that includes all inclusive marketing services for a variety of local and global businesses.
Filmed and edited a multi-module, interactive healthcare e-course for caregivers with patients living with dementia and Alzheimers with the objective of increasing quality of care and patient experience.
Director Marketing, Sales, and Social Media (2017-2020) at Sky Zone Cleveland
June 2013 – December 2020 Westlake, Ohio
Director of Sales, Marketing, & Social Media (2017-2020)
Director of Engagement (2013-2017)
Foundational member of leadership team throughout multiple franchise establishments.
Managed a yearly ad spend budget that included best practices and consistently met strict KPI objectives.
Responsible for delivering digital media strategies and digital strategy analytics. Collaborated with ownership and management delivering results based on market trends and evaluations.
Designed and operated email marketing, website management to reach a wider audience and increase revenue.
Managed all discounts and programs through Centeredge POS (Point of Sale) technology.
Designed and implemented multiple engagement programs to drive company growth.
IT Project Manager / Media Relations at The Kemper Company
April 2016 – May 2017 Cleveland, OH
Oversaw IT projects at The Kemper Company.
Managed EvolveIP partnership including cloud and IT services.
Developed In-Call Sky Zone Sales Center at The Kemper Company home office.
Director of Awesome Healthy Fun at Sky Zone Cleveland
July 2013 – April 2016 Westlake, OH
Manages all ad spend, marketing budgets alongside Marketing Director and Sales Manager.
Responsible for all graphics and print needs for Sky Zone Cleveland.
Extensive projects within CS6, Final Cut Pro X, InDesign, and relative software.
Sky Zone Cleveland newsletter creator/publisher.
Oversees social media campaigns at two Sky Zone parks in Cleveland.
Content/promotions management in-park.
Manages all website content.
Manages SEM, PPC, and Display Ad campaigns.
Freelance Digital Artist at David Michael Freelance
February 2011 – Present Cleveland, Ohio
Digital Production/Photography in Cleveland to Columbus Region.
Final Cut Pro X, Photoshop CS6, Lightroom 3 Editing. Mac and PC applications.
HTML/CSS. Self-owned website & design. www.dmfreelance.carbonmade.com
Education
Baldwin-Wallace College B.A., Arts Management, 2005 – 2009 at Baldwin Wallace College
August 2005 – December 2009 Berea, OH
College: Arts Management Assoc./Board Member (Fall 2007-09), Habitat for Humanity(Fall 2008-09)